Typography for Building Valuable Brands
Typographic design brief
A course by Fabio Haag , Type Designer
About the video: Typographic design brief
Overview
“Shall we start the project? In different ways, listening is the secret to understanding customer needs.”
In this video lesson Fabio Haag addresses the topic: Typographic design brief, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“If you already have a client to use in your course project, excellent, think about it. Here we are going to invent a fictitious customer. Let's imagine that the customer is a startup that produces high-value frozen food nutritious and a lot of technology. They believe that it is possible to facilitate the day-to-day life of people without compromising their health. So they work only with organic ingredients together with local producers, work with chefs alongside nutritionists, thus they create tasty, beautiful and nutritious dishes. All with a fast freezing technology that makes it preserv...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 1,859 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
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- Audio: Portuguese
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- Level: Beginner
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