Typography for Building Valuable Brands
Defending your typographic choice
A course by Fabio Haag , Type Designer
About the video: Defending your typographic choice
Overview
“It's time to put together the presentation. And it is much more than showing typography, it is knowing how to defend your choices with reasons. ”
In this video lesson Fabio Haag addresses the topic: Defending your typographic choice, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“How to present and defend the design choices is just as important as the design work itself. Sounds like an exaggeration, doesn't it? But think here with me. Has it ever happened that a perfect solution was rejected by the customer? You've never heard a designer talking, I love to design, but why are there customers? They don't know anything. Well I have a lot of news important and revealing for you. The clients, they are people like you. And truth. The difference is they care about different things than you and me. They are looking at your project from another angle. At a meeting table wit...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 1,859 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
