Typography for Building Valuable Brands
Presentation
A course by Fabio Haag , Type Designer
About the video: Presentation
Overview
“I bet you've seen my lyrics around! In this class, you will learn about the main projects of my career and the whole story of how I got here. It was with effort, but also with a lot of help and luck.”
In this video lesson Fabio Haag addresses the topic: Presentation, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“Hello, I'm Fabio Haag and I've been working professionally designing fonts since 2008. If you are in Brazil, you've seen my lyrics around. Bradesco, globe, goal, Magalu, Sportv, are some of the clients I've already I've had the privilege of working. Abroad, Amazon, AT, Google and Toyota. And if you did with more than 3 billion people and watched the Rio 2016 Olympic Games, you saw my work there too. I live in a small town in the interior of Rio Grande do Sul called Sapiranga and when I took the entrance exam, I didn't have graphic design college yet. I signed up for communication, publicity...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 1,859 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
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Adobe Illustrator
