Typography for Building Valuable Brands
The written letters tell our story
A course by Fabio Haag , Type Designer
About the video: The written letters tell our story
Overview
“The lines of the letters reveal in their design the innermost aspects of each era, its culture and worldview. In this class, I will deal with this relationship between written letters and history.”
In this video lesson Fabio Haag addresses the topic: The written letters tell our story, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“The design of the letters and the different typographic styles that we have today are the result of of centuries of history. Ladislaus Mandel, a French type designer who worked with Frutiger, said that writing is the mirror of society. The lines of the letters reveal the depth of each era, their culture and worldview. Remember those letters that the Romans inscribed on monuments to basically say here who Is the Roman Empire in charge? We call them Roman capitulars, are capital letters that we still use today. They were stately and refined, very well executed, carved in stone. When the sun h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 1,899 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
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- Level: Beginner
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Recommended software & tools for this course
Adobe IllustratorCategory
Areas
