Typography for Building Valuable Brands

Custom typographies to strengthen brands

“Thank you for being here now! Congratulations, we have reached the end of the course. I hope that from now on you can use all this learning in your daily life, choosing typography with greater knowledge and confidently defending your choices. I created a list of essential steps that I would like to see in your project: · Start with the research, immersion or alignment process, whichever you prefer. Try to understand the client’s typographic challenges.

· Search for sources on the web that may be suitable for the project. · Analyze the options with the help of the Typographic Analysis Deck . · Prepare your presentation justifying your recommendations with technical arguments. This is the presentation of my project. Now I look forward to seeing your idea and your creative process. Adapt the methodologies I presented to your reality! Gather all your images and share your project by clicking the "Create your project" button. Your publication will be part of your portfolio here at Domestika and will be a space for you to showcase your work in the community. Come up with new ideas, create alternatives, enrich your creativity. Furthermore, I invite you to give feedback and comment on the work of the creative community. Take the opportunity to network! Whenever possible, I will also comment on work and follow what is happening on the forum. See you soon! ”

Partial transcription of the video

“Thank you for being here now in this closing class of the course. Congratulations! Congratulations because statistics show that not everyone makes it to the end of the course. I hope you can use all this knowledge in your everyday life, choosing fonts wisely and defending your choices with confidence. As a general tip for your final project and for your other projects in the future, I suggest you use the typographic analysis deck more as a guide rather than a hard-and-fast rule. You will find many typefaces with design subtleties that do not fit exactly what is predicted there. There are in...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Typography for Building Valuable Brands

• Level: Beginner
• 100% positive reviews (51)
• 1891 students
• 4 units
• 19 lessons (2h 41m)
• 14 downloads

• Category

  Calligraphy & Typography

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Typography, Typography Design