Typography for Building Valuable Brands
Course final project
A course by Fabio Haag , Type Designer
About the final project for: Typography for Building Valuable Brands
Custom typographies to strengthen brands
“Thank you for being here now! Congratulations, we have reached the end of the course. I hope that from now on you can use all this learning in your daily life, choosing typography with greater knowledge and confidently defending your choices. I created a list of essential steps that I would like to see in your project: · Start with the research, immersion or alignment process, whichever you prefer. Try to understand the client’s typographic challenges.













Partial transcription of the video
“Thank you for participating until the very end of this course. Your dedication is truly commendable. Congratulations. as statistical data indicates that a significant number of participants do not complete the I trust you will apply this knowledge in your everyday life. selecting fonts with skill and justifying your decisions with assurance. Here's a general tip for your final project: always consider the context and For your future projects. i recommend using the typographic analysis deck as a guide rather than a rule. This approach allows for flexibility and creativity. You'll discover nu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design

Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 1,954 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
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- Audio: Portuguese, German, English, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Romanian, Turkish
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- Level: Beginner
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Category
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