Typography for Building Valuable Brands

Course final project

A course by Fabio Haag , Type Designer

Type Designer. Sapiranga, Brazil.
Joined March 2021
100% positive reviews (53)
1,954 students
Audio: Portuguese, German, English, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Romanian, Turkish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian

About the final project for: Typography for Building Valuable Brands

Custom typographies to strengthen brands

“Thank you for being here now! Congratulations, we have reached the end of the course. I hope that from now on you can use all this learning in your daily life, choosing typography with greater knowledge and confidently defending your choices. I created a list of essential steps that I would like to see in your project: · Start with the research, immersion or alignment process, whichever you prefer. Try to understand the client’s typographic challenges.

· Search for sources on the web that may be suitable for the project.
· Analyze the options with the help of the Typographic Analysis Deck .
· Prepare your presentation justifying your recommendations with technical arguments.
This is the presentation of my project. Now I look forward to seeing your idea and your creative process. Adapt the methodologies I presented to your reality!
Gather all your images and share your project by clicking the "Create your project" button. Your publication will be part of your portfolio here at Domestika and will be a space for you to showcase your work in the community. Come up with new ideas, create alternatives, enrich your creativity. Furthermore, I invite you to give feedback and comment on the work of the creative community. Take the opportunity to network! Whenever possible, I will also comment on work and follow what is happening on the forum. See you soon! ”

Partial transcription of the video

“Thank you for participating until the very end of this course. Your dedication is truly commendable. Congratulations. as statistical data indicates that a significant number of participants do not complete the I trust you will apply this knowledge in your everyday life. selecting fonts with skill and justifying your decisions with assurance. Here's a general tip for your final project: always consider the context and For your future projects. i recommend using the typographic analysis deck as a guide rather than a rule. This approach allows for flexibility and creativity. You'll discover nu...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Typography for Building Valuable Brands

  • Level: Beginner
  • 100% positive reviews (53)
  • 1954 students
  • 4 units
  • 19 lessons (2h 41m)
  • 14 downloads
  • Category

    Calligraphy & Typography
  • Software

    Adobe Illustrator
  • Areas

    Branding & Identity, Typography, Typography Design

Fabio Haag

Fabio Haag
A course by Fabio Haag

Teacher Plus
Type Designer

Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.

Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.

Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.


  • 100% positive reviews (53)
  • 1,954 students
  • 19 lessons (2h 41m)
  • 28 additional resources (14 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese, German, English, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Romanian, Turkish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
  • Level: Beginner
  • Unlimited access forever

Areas

Typography for Building Valuable Brands. Calligraphy, and Typography course by Fabio Haag

Typography for Building Valuable Brands

A course by Fabio Haag
Type Designer. Sapiranga, Brazil.
Joined March 2021
  • 100% positive reviews (53)
  • 1,954 students