Typography for Building Valuable Brands
Printed types continue our history
A course by Fabio Haag , Type Designer
About the video: Printed types continue our history
Overview
“Continuing the tour through history, you will see how the emergence of movable type impacted our culture and humanity. ”
In this video lesson Fabio Haag addresses the topic: Printed types continue our history, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“Humanity is not something that can be unraveled from another. Even though humanist thought had begun to spread from southern Europe, she was still torn. Especially in the interior of Germany, where the very traditional gothic letters remained firm and were extremely legible for that population. And it was from there that the first printed book in history appeared, albeit with controversy. In 1455, Gutenberg prints the famous 42-line Bible, simulating as closely as possible the handwriting of scribes in Germany. It is worth mentioning that it is a mistake to credit Johannes Gutenberg with th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 1,899 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
Areas
