Typography for Building Valuable Brands
Case Rio2016
A course by Fabio Haag , Type Designer
About the video: Case Rio2016
Overview
“A historical example of distinction and coherence. The Games Organizing Committee launched the following challenge: design a complete typography from these few letters and numbers. ”
In this video lesson Fabio Haag addresses the topic: Case Rio2016, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“From now on, I will present to you a series of cases of real projects, in which I had the opportunity to lead, for you to understand how all this happens in practice, in my day to day with corporate clients. It is worth mentioning here that they are all original typography projects, made to measure for these customers, and not the recommendation of an existing typography, how your final project will be. But, the whole immersion process, analysis and choice of typographies will help you assimilate all the content we've seen so far. Shall we start with one that you must have seen on TV at hom...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 19 lessons (2h 41m)
- 28 additional resources (14 files)
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- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
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