Typography for Building Valuable Brands
Case Magalu
A course by Fabio Haag , Type Designer
About the video: Case Magalu
Overview
“A typographic system with each font in its place. This case led to the creation of a true typographic system. And it all started with the logo.”
In this video lesson Fabio Haag addresses the topic: Case Magalu, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“Magalu is an example of a company that I am proud to serve until today. This project I'm going to show you now was done in 2019 by my own studio, together with the Tatio Design team. For Magalu, we created a true typographic system, and it all started with the logo. We made a series of explorations from the initial idea of Tatio Design, which brought about a major change in the company's name, from Magazine Luiza to only Magalu, which was how the employees themselves already called the company, but that had never been formalized or was expressed in the identity. It was a big step. And one o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 1,859 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
