Typography for Building Valuable Brands
Typographic choice and analysis
A course by Fabio Haag , Type Designer
About the video: Typographic choice and analysis
Overview
“In this class, I will present a practical tool to help with the analysis and facilitate the understanding of the strengths and weaknesses of each typography.”
In this video lesson Fabio Haag addresses the topic: Typographic choice and analysis, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“I've chosen several typefaces from different websites we explored in our last class. which I believe could be appropriate for our client. Let's evaluate each option and delve into the design implications of each typeface. examining their strengths and weaknesses in detail. Only after understanding this. will we be able to assess which options are truly suitable. During the class on experiencing the letters. i mentioned that this perception can be quite subjective. is entirely natural. However. it's crucial to transition from subjectivity to a more objective ensuring our decisions are ground...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 1,954 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, German, English, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
Areas
