Typography for Building Valuable Brands
Typographic choice and analysis
A course by Fabio Haag , Type Designer
About the video: Typographic choice and analysis
Overview
“In this class, I will present a practical tool to help with the analysis and facilitate the understanding of the strengths and weaknesses of each typography.”
In this video lesson Fabio Haag addresses the topic: Typographic choice and analysis, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“I separated some typographies from various websites that we saw in the previous class, which I think may be suitable for our client. Let's analyze each of these options and understand what the design of each one means, its strengths and weaknesses. Only after understanding this, we will be able to assess which options are really suitable. In the class about feeling the letters, I explained that this can be quite subjective, and it is natural that it should be. But we need to get out of subjectivity and be able to base our decisions in the most rational way possible. Because otherwise the cu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 19 lessons (2h 41m)
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- Audio: Portuguese
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- Level: Beginner
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