Typography for Building Valuable Brands
Typographic search
A course by Fabio Haag , Type Designer
About the video: Typographic search
Overview
“Where do we start searching for sources? In this class, I will present my point of view on different options.”
In this video lesson Fabio Haag addresses the topic: Typographic search, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“WHERE CAN WE SEARCH FOR QUALITY SOURCES? Where can we look for quality fonts? Fortunately, today there are options for every budget, from free, like Google Fonts, even paid ones, like My Fonts, which consolidates the entire Monotype collection. There are also numerous small foundries around the world, and that I find very interesting. Since in Google Fonts and My Fonts, are places that everyone looks for. There are many options outside this circuit that are going to be much more interesting and different. In this class, I will go through many of these options with you, looking for typograph...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 19 lessons (2h 41m)
- 28 additional resources (14 files)
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- Audio: Portuguese
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- Level: Beginner
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