Typography for Building Valuable Brands
Typographic search
A course by Fabio Haag , Type Designer
About the video: Typographic search
Overview
“Where do we start searching for sources? In this class, I will present my point of view on different options.”
In this video lesson Fabio Haag addresses the topic: Typographic search, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“where we can search for quality fonts. Luckily. nowadays there are choices for every budget. including free ones like Google Fonts. making it to paid ones like MyFonts. which consolidates the entire Monotype collection. Additionally. there are many small foundries scattered globally. which I find quite fascinating and intriguing to explore. While Google Fonts and MyFonts are popular go-to sources. there are numerous alternatives beyond this circuit. These options can offer much more intriguing and unique selections for those seeking variety. In this class. i will explore various options wit...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 1,954 students
- 19 lessons (2h 41m)
- 28 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, German, English, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
Areas
