Typography for Building Valuable Brands
The science of the reading process
A course by Fabio Haag , Type Designer
About the video: The science of the reading process
Overview
“What are the most accepted current theories to explain how the reading process works? In this class, I will address some of this research. ”
In this video lesson Fabio Haag addresses the topic: The science of the reading process, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“You may have already stumbled upon research saying that Comic Sans is one of the most readable fonts out there, and that bizarrely distorted letters are more readable for dyslexics, that we can read with the letters changed, and that serifs make it easier to read, and which also impair reading. Test the performance of different typographies presents several challenges. First is the context, for example. In a survey about readability in low light conditions, bold styles won out. In another study, Wider letters were more easily recognized than normal-width letters. If readability is the ultim...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
Fabio Haag
A course by Fabio Haag
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 19 lessons (2h 41m)
- 28 additional resources (14 files)
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- Audio: Portuguese
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- Level: Beginner
- Unlimited access forever
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