Identifying Trends for Business Innovation
A Trend Researcher’s Mindset
A course by Delia (Dumitrescu) Wieser , Trend Researcher and Innovation Consultant
Joined July 2021
Joined July 2021
About the video: A Trend Researcher’s Mindset
Overview
“In this lesson, I'll explain five principles to keep in mind when venturing yourself into spotting trends. ”
In this video lesson Delia (Dumitrescu) Wieser addresses the topic: A Trend Researcher’s Mindset, which is part of the Domestika online course: Identifying Trends for Business Innovation. Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed.
Partial transcription of the video
“ A Trend Researcher's Mindset In this lesson, we'll talk about a trend researcher's mindset. The first approach is to keep an open mind. Some of the innovations you'll find will sound a bit weird, they may be frivolous, but remember the first lesson, you're not the only judge. Even if they sound weird, keep them, save them as they might be interesting for a certain target group. They might trigger certain expectations that are relevant to your customer group. The second approach, look past failure. Some of the innovations that you meet, especially if they are start-ups, will probably fail....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Identifying Trends for Business Innovation
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Category
Marketing & Business -
Areas
Business
Delia (Dumitrescu) Wieser
A course by Delia (Dumitrescu) Wieser
Delia Wieser is a trend researcher and innovation consultant based in Vienna, Austria. She always had a curious mind and went on to study communications and PR where she became fascinated by semiotics; the power of signs and symbols, and analyzing their meaning. She later turned that passion into a career and has since designed and delivered innovation workshops for over 10 years in countries across North America, the Middle East, and beyond.
Delia’s clients include Ford, Telekom Austria Group, Kapsch, LSG Skychefs (Lufthansa), Marriott Hotels, Mastercard, The BBC, and more. She has also written multiple books including Road Trip to Innovation - How I Came to Understand Future Thinking and was featured in the Forbes Top 30 under 30 list in 2014. Alongside her work in trend research and innovation, Delia is the founder of Mama Matters, an organization designed to empower mothers to practice self-care.
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