Identifying Trends for Business Innovation

Influences

A course by Delia (Dumitrescu) Wieser , Trend Researcher and Innovation Consultant

98% positive reviews (62)

1,935 students

Audio: English

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About the video: Influences

Overview

“I've had different sources of inspiration, from my coolhunting teacher to the team at TrendWatching and my son. Here is where I’ll share how and why these people are my biggest influences for my activities as a trend researcher and business owner. ”

In this video lesson Delia (Dumitrescu) Wieser addresses the topic: Influences, which is part of the Domestika online course: Identifying Trends for Business Innovation. Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed.

Partial transcription of the video

“ Influences Now that you know a bit about me, I'd like to share with you the people that inspire me the most. At the top of the list is a group of people, it's the team of TrendWatching. Together with some of them, I wrote "Trend-Driven Innovation," with Henry Mason, David Mattin, and Maxwell Luthy. Though we're not working together as often as I wish, they continue to inspire me via their LinkedIn posts or newsletters. I encourage you to subscribe to David Mattin's newsletter called "New World Same Humans." We also developed the consumer trend canvas together, which is the main tool of ou...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Identifying Trends for Business Innovation

Level: Beginner
98% positive reviews (62)
1935 students
4 units
14 lessons (2h 3m)
4 downloads

Category
Marketing & Business
Areas
Business

Delia (Dumitrescu) Wieser

A course by Delia (Dumitrescu) Wieser

Teacher Plus

Trend Researcher and Innovation Consultant

Delia Wieser is a trend researcher and innovation consultant based in Vienna, Austria. She always had a curious mind and went on to study communications and PR where she became fascinated by semiotics; the power of signs and symbols, and analyzing their meaning. She later turned that passion into a career and has since designed and delivered innovation workshops for over 10 years in countries across North America, the Middle East, and beyond.

Delia’s clients include Ford, Telekom Austria Group, Kapsch, LSG Skychefs (Lufthansa), Marriott Hotels, Mastercard, The BBC, and more. She has also written multiple books including Road Trip to Innovation - How I Came to Understand Future Thinking and was featured in the Forbes Top 30 under 30 list in 2014. Alongside her work in trend research and innovation, Delia is the founder of Mama Matters, an organization designed to empower mothers to practice self-care.