Identifying Trends for Business Innovation
A course by Delia (Dumitrescu) Wieser , Trend Researcher and Innovation Consultant
Joined July 2021
Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed
Joined July 2021
The ability to find hidden patterns in the world around us is an essential part of keeping up to date on current trends. As a trend researcher and innovation consultant, it’s an essential part of Delia Wieser’s work. She has collaborated with clients including Mastercard, Marriott Hotels, and Ford, and has written several books about her expertise.
In this online course, she teaches you how to spot and analyze trends to help your business succeed. Discover how to identify a trend and use it to come up with a new product, service, marketing campaign, or vision. Are you ready to learn how to turn trends into innovative business ideas?
What will you learn in this online course?
14 lessons & 17 downloads
- 98% positive reviews (64)
- 2,001 students
- 14 lessons (2h 3m)
- 17 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Identify a trend and use it to come up with new products, services, marketing campaigns, and more for your business.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in staying up to date on trends in an ever-changing world and creating meaningful products, services, and business models that are appealing to future customers.
Requirements and materials
No previous experience is required.
In terms of materials, you will need access to a computer, as well as a notebook and pen.
Reviews
Delia (Dumitrescu) Wieser
A course by Delia (Dumitrescu) Wieser
Delia Wieser is a trend researcher and innovation consultant based in Vienna, Austria. She always had a curious mind and went on to study communications and PR where she became fascinated by semiotics; the power of signs and symbols, and analyzing their meaning. She later turned that passion into a career and has since designed and delivered innovation workshops for over 10 years in countries across North America, the Middle East, and beyond.
Delia’s clients include Ford, Telekom Austria Group, Kapsch, LSG Skychefs (Lufthansa), Marriott Hotels, Mastercard, The BBC, and more. She has also written multiple books including Road Trip to Innovation - How I Came to Understand Future Thinking and was featured in the Forbes Top 30 under 30 list in 2014. Alongside her work in trend research and innovation, Delia is the founder of Mama Matters, an organization designed to empower mothers to practice self-care.
Content
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U1
Introduction
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About Me
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Influences
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U2
An Introduction to Trends
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What Is a Trend?
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The Expectation Economy
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The Anatomy of a Trend
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Trends Come In Different Types and Sizes
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Case Study: Mama Matters
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U3
How to Spot Trends
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A Trend Researcher’s Mindset
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Finding Trends: Desk Research
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Finding Trends: Expert Panel 1
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Finding Trends: Expert Panel 2
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Finding Trends: Trend Safari
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U4
Turning Trends into New Ideas
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Analysing Trends
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Applying Trends to Come Up with a New Idea
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FP
Final project
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Identifying Trends for Business Innovation
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Very interesting
A very interesting course that presents, in a simple and approachable way, a methodology for reasoning, studying, and researching that I find highly useful and applicable in various fields. Although the content is quite basic, I believe it's an excellent introduction to a topic I would like to explore further.
Los ejemplos son muy claros, me encanta como explica hace que me sienta con más confianza de implementar lo que estoy aprendiendo, ahora he ampliado mi panorama para jugar con las herramientas del curso en mi entorno.
Excelente curso.
Well explained.