Identifying Trends for Business Innovation

Identifying Trends for Business Innovation

“Congratulations! You have now reached the end of this Domestika course. Thank you for taking part. I hope you've enjoyed venturing into the world of trends, and you're now able to spot and turn them into new products, services, business models, or campaigns. Before saying goodbye, let's review the necessary steps to complete your project:

• Firstly, choose your research objective: a current project/business/an industry you’d like to research trends for.

• Apply the three trend research techniques: desk research, expert interviews, and going on a trend safari.

• Find concrete examples of innovations across regions, industries, and demographics that relate to your research objective.

• Spot a new trend by analyzing the innovations you’ve found and identifying a pattern in the emerging expectations they trigger with the help of the Consumer Trend Canvas.

• Apply the trend you found to come up with a new idea for an innovative product, service, or marketing campaign for your own project/business.

I can't wait to see your new business ideas and work process. You can share your project with all of us by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. I also encourage you to comment on each other's projects - exchanging ideas can be very helpful and inspiring. I'll also be there answering your questions and giving you feedback as often as I can. See you there! ”

Partial transcription of the video

“ Final Project This is the end of our adventure together, but hopefully, this is just the beginning of your journey into the world of trend research. Whether you want to become a professional trend researcher or innovate your business, there's still so much to learn and so many opportunities to do that. Don't be shy, go out there, and practice everything you've learned in the course. Researching trends online is an important approach, but I urge you not to stop there. Go out and look around you. With a trend researcher's mindset, every place or situation is an opportunity to observe and le...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Identifying Trends for Business Innovation

• Level: Beginner
• 98% positive reviews (62)
• 1935 students
• 4 units
• 14 lessons (2h 3m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Business