Identifying Trends for Business Innovation

What Is a Trend?

A course by Delia (Dumitrescu) Wieser , Trend Researcher and Innovation Consultant

98% positive reviews (62)

1,935 students

Audio: English

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About the video: What Is a Trend?

Overview

“You can know what people are going to want next: not by asking them, watching them, or crunching their data, but by looking at the innovations that they're lavishing attention on now. In this lesson, you'll find out more about this central issue.”

In this video lesson Delia (Dumitrescu) Wieser addresses the topic: What Is a Trend? , which is part of the Domestika online course: Identifying Trends for Business Innovation. Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed.

Partial transcription of the video

“ What Is a Trend? Now that you know a bit about me, let's talk about what we'll do in the course. We'll find out what a trend is, how to spot them, and how to apply them to come up with meaningful innovations of your own. Your final project will follow the same path. You'll spot a trend that's relevant to your business or project. Then, you'll spot different innovation examples to show how the trend manifests itself in your environment. Then, you'll apply it to come up with a new idea for a product, service, or marketing campaign for your business. What is a trend? Before we deep dive into...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Identifying Trends for Business Innovation

Level: Beginner
98% positive reviews (62)
1935 students
4 units
14 lessons (2h 3m)
4 downloads

Category
Marketing & Business
Areas
Business

Delia (Dumitrescu) Wieser

A course by Delia (Dumitrescu) Wieser

Teacher Plus

Trend Researcher and Innovation Consultant

Delia Wieser is a trend researcher and innovation consultant based in Vienna, Austria. She always had a curious mind and went on to study communications and PR where she became fascinated by semiotics; the power of signs and symbols, and analyzing their meaning. She later turned that passion into a career and has since designed and delivered innovation workshops for over 10 years in countries across North America, the Middle East, and beyond.

Delia’s clients include Ford, Telekom Austria Group, Kapsch, LSG Skychefs (Lufthansa), Marriott Hotels, Mastercard, The BBC, and more. She has also written multiple books including Road Trip to Innovation - How I Came to Understand Future Thinking and was featured in the Forbes Top 30 under 30 list in 2014. Alongside her work in trend research and innovation, Delia is the founder of Mama Matters, an organization designed to empower mothers to practice self-care.