Identifying Trends for Business Innovation

Applying Trends to Come Up with a New Idea

A course by Delia (Dumitrescu) Wieser , Trend Researcher and Innovation Consultant

98% positive reviews (62)

1,935 students

Audio: English

· · · · · · ·

About the video: Applying Trends to Come Up with a New Idea

Overview

“Spotting a trend is rewarding in itself, but still: trends are nothing if you don’t apply them to come up with a meaningful new idea, whether that’s optimizing an existing product/service or creating an entirely new one. You’ll learn where to apply trends and how to think about your target group. ”

In this video lesson Delia (Dumitrescu) Wieser addresses the topic: Applying Trends to Come Up with a New Idea, which is part of the Domestika online course: Identifying Trends for Business Innovation. Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed.

Partial transcription of the video

“ Applying Trends to Come up With a New Idea Now that I've analyzed my trend, motherhood unseen, I'm ready to look closer at the different sections and combine them to come up with a new idea for Mama Matters. This is the most exciting part of working with trends because trends are nothing if you don't work with them or apply them to come up with meaningful innovations. The secret stands in not forgetting what you did in the analyzed part. Though we're moving to the right side, we'll use and look at many elements we already put on the left side. Usually, ideas come to your mind when you go ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Identifying Trends for Business Innovation

Level: Beginner
98% positive reviews (62)
1935 students
4 units
14 lessons (2h 3m)
4 downloads

Category
Marketing & Business
Areas
Business

Delia (Dumitrescu) Wieser

A course by Delia (Dumitrescu) Wieser

Teacher Plus

Trend Researcher and Innovation Consultant

Delia Wieser is a trend researcher and innovation consultant based in Vienna, Austria. She always had a curious mind and went on to study communications and PR where she became fascinated by semiotics; the power of signs and symbols, and analyzing their meaning. She later turned that passion into a career and has since designed and delivered innovation workshops for over 10 years in countries across North America, the Middle East, and beyond.

Delia’s clients include Ford, Telekom Austria Group, Kapsch, LSG Skychefs (Lufthansa), Marriott Hotels, Mastercard, The BBC, and more. She has also written multiple books including Road Trip to Innovation - How I Came to Understand Future Thinking and was featured in the Forbes Top 30 under 30 list in 2014. Alongside her work in trend research and innovation, Delia is the founder of Mama Matters, an organization designed to empower mothers to practice self-care.