Identifying Trends for Business Innovation
Finding Trends: Desk Research
A course by Delia (Dumitrescu) Wieser , Trend Researcher and Innovation Consultant
Joined July 2021
Joined July 2021
About the video: Finding Trends: Desk Research
Overview
“Google might seem to have the answers to everything, but when it comes to trend research, finding the right keywords and asking the right questions is crucial for the quality of your results. Let's analyse how finding trends works.”
In this video lesson Delia (Dumitrescu) Wieser addresses the topic: Finding Trends: Desk Research, which is part of the Domestika online course: Identifying Trends for Business Innovation. Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed.
Partial transcription of the video
“ Finding Trends: Desk Research In this lesson, we'll learn how to spot trends. Before I show you some of the techniques to do that, what is it really that we're searching for? When it comes to innovations, we categorize them into four types. Most of the time when you think of innovations, it's natural to think about products or sometimes even services. But one type of innovation you shouldn't forget about is vision. This is a company's mission, their strategy. This could be inspiring. Take Patagonia, for example. They have one of the strongest missions, to create great products that don't ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Identifying Trends for Business Innovation
-
Category
Marketing & Business -
Areas
Business
Delia (Dumitrescu) Wieser
A course by Delia (Dumitrescu) Wieser
Delia Wieser is a trend researcher and innovation consultant based in Vienna, Austria. She always had a curious mind and went on to study communications and PR where she became fascinated by semiotics; the power of signs and symbols, and analyzing their meaning. She later turned that passion into a career and has since designed and delivered innovation workshops for over 10 years in countries across North America, the Middle East, and beyond.
Delia’s clients include Ford, Telekom Austria Group, Kapsch, LSG Skychefs (Lufthansa), Marriott Hotels, Mastercard, The BBC, and more. She has also written multiple books including Road Trip to Innovation - How I Came to Understand Future Thinking and was featured in the Forbes Top 30 under 30 list in 2014. Alongside her work in trend research and innovation, Delia is the founder of Mama Matters, an organization designed to empower mothers to practice self-care.
- 98% positive reviews (62)
- 1,935 students
- 14 lessons (2h 3m)
- 17 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
