Identifying Trends for Business Innovation

Finding Trends: Trend Safari

A course by Delia (Dumitrescu) Wieser , Trend Researcher and Innovation Consultant

98% positive reviews (62)

1,935 students

Audio: English

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About the video: Finding Trends: Trend Safari

Overview

“Taking a trend safari is a great way to combine knowledge you already have from your desk research and expert interviews with seeing innovations in the real world. ”

In this video lesson Delia (Dumitrescu) Wieser addresses the topic: Finding Trends: Trend Safari, which is part of the Domestika online course: Identifying Trends for Business Innovation. Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed.

Partial transcription of the video

“ Finding Trends: Trend Safari In this lesson, we'll find out how to go on a trend safari and use this as a technique to spot trends. Trends are not mystical abstractions. They're around us everywhere and every day. A trend safari is nothing but going out on the street, visiting people and places that highlight a certain behavior you spotted in your desk research or your expert interviews. These places could be shops, cultural spaces, educational centers, start-ups, and their founders. Taking a trend safari is a great way to see how the innovations and insights you got from the desk researc...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Identifying Trends for Business Innovation

Level: Beginner
98% positive reviews (62)
1935 students
4 units
14 lessons (2h 3m)
4 downloads

Category
Marketing & Business
Areas
Business

Delia (Dumitrescu) Wieser

A course by Delia (Dumitrescu) Wieser

Teacher Plus

Trend Researcher and Innovation Consultant

Delia Wieser is a trend researcher and innovation consultant based in Vienna, Austria. She always had a curious mind and went on to study communications and PR where she became fascinated by semiotics; the power of signs and symbols, and analyzing their meaning. She later turned that passion into a career and has since designed and delivered innovation workshops for over 10 years in countries across North America, the Middle East, and beyond.

Delia’s clients include Ford, Telekom Austria Group, Kapsch, LSG Skychefs (Lufthansa), Marriott Hotels, Mastercard, The BBC, and more. She has also written multiple books including Road Trip to Innovation - How I Came to Understand Future Thinking and was featured in the Forbes Top 30 under 30 list in 2014. Alongside her work in trend research and innovation, Delia is the founder of Mama Matters, an organization designed to empower mothers to practice self-care.