Identifying Trends for Business Innovation

Case Study: Mama Matters

A course by Delia (Dumitrescu) Wieser , Trend Researcher and Innovation Consultant

98% positive reviews (62)

1,935 students

Audio: English

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About the video: Case Study: Mama Matters

Overview

“Now it's time to apply theory on a concrete business/project. I’ll introduce you to my own business, Mama Matters, and share the funding story.”

In this video lesson Delia (Dumitrescu) Wieser addresses the topic: Case Study: Mama Matters, which is part of the Domestika online course: Identifying Trends for Business Innovation. Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed.

Partial transcription of the video

“ Case Study: Mama Matters In this lesson, I will introduce you to my business, Mama Matters. This will be the business I will be researching trends for. That's why I'd like to tell you a bit more about it. When a baby's born, so is a mother. That's why I founded Mama Matters. After giving birth, I realized that everyone thinks about the baby and nobody thinks about the mom. Moms, themselves, forget to think about themselves. I started out because I wanted to support mothers, both physically and mentally, in this beautiful yet challenging time. The key product from Mama Matters is a starter...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Identifying Trends for Business Innovation

Level: Beginner
98% positive reviews (62)
1935 students
4 units
14 lessons (2h 3m)
4 downloads

Category
Marketing & Business
Areas
Business

Delia (Dumitrescu) Wieser

A course by Delia (Dumitrescu) Wieser

Teacher Plus

Trend Researcher and Innovation Consultant

Delia Wieser is a trend researcher and innovation consultant based in Vienna, Austria. She always had a curious mind and went on to study communications and PR where she became fascinated by semiotics; the power of signs and symbols, and analyzing their meaning. She later turned that passion into a career and has since designed and delivered innovation workshops for over 10 years in countries across North America, the Middle East, and beyond.

Delia’s clients include Ford, Telekom Austria Group, Kapsch, LSG Skychefs (Lufthansa), Marriott Hotels, Mastercard, The BBC, and more. She has also written multiple books including Road Trip to Innovation - How I Came to Understand Future Thinking and was featured in the Forbes Top 30 under 30 list in 2014. Alongside her work in trend research and innovation, Delia is the founder of Mama Matters, an organization designed to empower mothers to practice self-care.