Identifying Trends for Business Innovation
Analysing Trends
A course by Delia (Dumitrescu) Wieser , Trend Researcher and Innovation Consultant
Joined July 2021
Joined July 2021
About the video: Analysing Trends
Overview
“After plotting our inspiration on the Consumer Trend Canvas, we'll dig deeper into the human basic needs, the sociological and technological context of our research as well as the impact on people’s expectations. In short, here is where you’ll learn how to analyse findings to spot a trend. ”
In this video lesson Delia (Dumitrescu) Wieser addresses the topic: Analysing Trends, which is part of the Domestika online course: Identifying Trends for Business Innovation. Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed.
Partial transcription of the video
“ Analysing Trends Welcome back from your trend safari. I hope you had fun and it was full of inspiration and insights for your project or business. I have the consumer trend canvas in front of me with all the insights I gathered from all the techniques to spot trends: desk research, expert interviews, and the trend safari. What I'll do now is look at the expectations that I've written, the basic Needs and inspiration, and try to group the ones that sound similar, the ones that create a world on their own. Looking at the emerging expectations, I see that I can group "rewards for good behavi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Identifying Trends for Business Innovation
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Category
Marketing & Business -
Areas
Business
Delia (Dumitrescu) Wieser
A course by Delia (Dumitrescu) Wieser
Delia Wieser is a trend researcher and innovation consultant based in Vienna, Austria. She always had a curious mind and went on to study communications and PR where she became fascinated by semiotics; the power of signs and symbols, and analyzing their meaning. She later turned that passion into a career and has since designed and delivered innovation workshops for over 10 years in countries across North America, the Middle East, and beyond.
Delia’s clients include Ford, Telekom Austria Group, Kapsch, LSG Skychefs (Lufthansa), Marriott Hotels, Mastercard, The BBC, and more. She has also written multiple books including Road Trip to Innovation - How I Came to Understand Future Thinking and was featured in the Forbes Top 30 under 30 list in 2014. Alongside her work in trend research and innovation, Delia is the founder of Mama Matters, an organization designed to empower mothers to practice self-care.
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