Identifying Trends for Business Innovation

The Anatomy of a Trend

A course by Delia (Dumitrescu) Wieser , Trend Researcher and Innovation Consultant

98% positive reviews (62)

1,935 students

Audio: English

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About the video: The Anatomy of a Trend

Overview

“In this lesson, you'll learn what the fundamental trend elements are and how to use them to spot and understand trends. Last but not least, I'll tell you how to name a trend to ensure people want to hear about it.”

In this video lesson Delia (Dumitrescu) Wieser addresses the topic: The Anatomy of a Trend, which is part of the Domestika online course: Identifying Trends for Business Innovation. Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed.

Partial transcription of the video

“ The Anatomy of a Trend Now, we'll talk about the anatomy of a trend. An extensive definition of a trend sounds like this. A consumer trend is a new manifestation among people in behavior, attitude, or expectation of a fundamental human need, want, or desire. Wow, that's long. Let's unpack this. What is a trend really made of? In our last lesson, we talked about change. The world is always changing. There's nothing you can do to stop it. We also talked about basic human needs that don't change as fast or are as fundamental as we sometimes think. Then, there are innovations launched in the ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Identifying Trends for Business Innovation

Level: Beginner
98% positive reviews (62)
1935 students
4 units
14 lessons (2h 3m)
4 downloads

Category
Marketing & Business
Areas
Business

Delia (Dumitrescu) Wieser

A course by Delia (Dumitrescu) Wieser

Teacher Plus

Trend Researcher and Innovation Consultant

Delia Wieser is a trend researcher and innovation consultant based in Vienna, Austria. She always had a curious mind and went on to study communications and PR where she became fascinated by semiotics; the power of signs and symbols, and analyzing their meaning. She later turned that passion into a career and has since designed and delivered innovation workshops for over 10 years in countries across North America, the Middle East, and beyond.

Delia’s clients include Ford, Telekom Austria Group, Kapsch, LSG Skychefs (Lufthansa), Marriott Hotels, Mastercard, The BBC, and more. She has also written multiple books including Road Trip to Innovation - How I Came to Understand Future Thinking and was featured in the Forbes Top 30 under 30 list in 2014. Alongside her work in trend research and innovation, Delia is the founder of Mama Matters, an organization designed to empower mothers to practice self-care.