Identifying Trends for Business Innovation
About Me
A course by Delia (Dumitrescu) Wieser , Trend Researcher and Innovation Consultant
Joined July 2021
Joined July 2021
About the video: About Me
Overview
“In this lesson, I'll talk about myself and my professional experience: from where I come from, my studies, and the people that influenced my trend research professional activity to becoming a mother and turning an insight into a skincare company.”
In this video lesson Delia (Dumitrescu) Wieser addresses the topic: About Me, which is part of the Domestika online course: Identifying Trends for Business Innovation. Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed.
Partial transcription of the video
“ About Me Hi, I'm Delia. I'm a trend researcher and innovation specialist. 15 years ago, when I started out to work in this area, people had a hard time understanding what I do even after I explained it to them. Fast forward to today, trends, an innovation mindset, and innovation activities are a prerequisite for success. I currently live in Vienna with my five-year-old son, my husband, and our dog, but I'm originally from Bucharest, Romania. This is also where I first found out about coolhunting. I was looking through a magazine and I found an article about this new thing, trend research ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Identifying Trends for Business Innovation
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Category
Marketing & Business -
Areas
Business
Delia (Dumitrescu) Wieser
A course by Delia (Dumitrescu) Wieser
Delia Wieser is a trend researcher and innovation consultant based in Vienna, Austria. She always had a curious mind and went on to study communications and PR where she became fascinated by semiotics; the power of signs and symbols, and analyzing their meaning. She later turned that passion into a career and has since designed and delivered innovation workshops for over 10 years in countries across North America, the Middle East, and beyond.
Delia’s clients include Ford, Telekom Austria Group, Kapsch, LSG Skychefs (Lufthansa), Marriott Hotels, Mastercard, The BBC, and more. She has also written multiple books including Road Trip to Innovation - How I Came to Understand Future Thinking and was featured in the Forbes Top 30 under 30 list in 2014. Alongside her work in trend research and innovation, Delia is the founder of Mama Matters, an organization designed to empower mothers to practice self-care.
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