Identifying Trends for Business Innovation

The Expectation Economy

A course by Delia (Dumitrescu) Wieser , Trend Researcher and Innovation Consultant

98% positive reviews (62)

1,935 students

Audio: English

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About the video: The Expectation Economy

Overview

“Here, I'll talk about why people are almost impossible to please and how Instagram became the biggest engine for accelerating consumer expectations. ”

In this video lesson Delia (Dumitrescu) Wieser addresses the topic: The Expectation Economy, which is part of the Domestika online course: Identifying Trends for Business Innovation. Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed.

Partial transcription of the video

“ The Expectation Economy Now, we'll talk about the expectation economy and how these expectations spread across industries, demographics, and regions. The expectation economy. Expectations will be set outside your industry. Let's stay with the expectations that the innovations we looked at in the past lessons triggered, guilt-free consumption. You noticed how we looked at travel, fashion, retail, and food. The learning is people's expectations don't stick with one industry. If Apple is the best in class when it comes to design for you, you'll expect the same thing from your car or washing ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Identifying Trends for Business Innovation

Level: Beginner
98% positive reviews (62)
1935 students
4 units
14 lessons (2h 3m)
4 downloads

Category
Marketing & Business
Areas
Business

Delia (Dumitrescu) Wieser

A course by Delia (Dumitrescu) Wieser

Teacher Plus

Trend Researcher and Innovation Consultant

Delia Wieser is a trend researcher and innovation consultant based in Vienna, Austria. She always had a curious mind and went on to study communications and PR where she became fascinated by semiotics; the power of signs and symbols, and analyzing their meaning. She later turned that passion into a career and has since designed and delivered innovation workshops for over 10 years in countries across North America, the Middle East, and beyond.

Delia’s clients include Ford, Telekom Austria Group, Kapsch, LSG Skychefs (Lufthansa), Marriott Hotels, Mastercard, The BBC, and more. She has also written multiple books including Road Trip to Innovation - How I Came to Understand Future Thinking and was featured in the Forbes Top 30 under 30 list in 2014. Alongside her work in trend research and innovation, Delia is the founder of Mama Matters, an organization designed to empower mothers to practice self-care.