Identifying Trends for Business Innovation

Finding Trends: Expert Panel 1

A course by Delia (Dumitrescu) Wieser , Trend Researcher and Innovation Consultant

98% positive reviews (62)

1,935 students

Audio: English

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About the video: Finding Trends: Expert Panel 1

Overview

“An expert panel is a group of knowledgeable people that can offer you a more coherent and insightful look at your target group. We’ll look at where you can find the experts and how to lead an expert interview. ”

In this video lesson Delia (Dumitrescu) Wieser addresses the topic: Finding Trends: Expert Panel 1, which is part of the Domestika online course: Identifying Trends for Business Innovation. Learn how to spot trends and turn them into new products, services, and campaigns to help your business succeed.

Partial transcription of the video

“ Finding Trends: Expert Panel We'll now look into the second technique for spotting trends, which is building your expert panel. The expert panel. An expert panel is made of knowledgeable people and specialists who give a more coherent look into your target group, or simply more information about a specific topic. This panel changes according to the topic you investigate. For example, if you're looking into sustainability, it's better to find an expert active in this field. It could be a journalist who writes extensively about this topic, a designer, an economist, it could be an engineer, ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Identifying Trends for Business Innovation

Level: Beginner
98% positive reviews (62)
1935 students
4 units
14 lessons (2h 3m)
4 downloads

Category
Marketing & Business
Areas
Business

Delia (Dumitrescu) Wieser

A course by Delia (Dumitrescu) Wieser

Teacher Plus

Trend Researcher and Innovation Consultant

Delia Wieser is a trend researcher and innovation consultant based in Vienna, Austria. She always had a curious mind and went on to study communications and PR where she became fascinated by semiotics; the power of signs and symbols, and analyzing their meaning. She later turned that passion into a career and has since designed and delivered innovation workshops for over 10 years in countries across North America, the Middle East, and beyond.

Delia’s clients include Ford, Telekom Austria Group, Kapsch, LSG Skychefs (Lufthansa), Marriott Hotels, Mastercard, The BBC, and more. She has also written multiple books including Road Trip to Innovation - How I Came to Understand Future Thinking and was featured in the Forbes Top 30 under 30 list in 2014. Alongside her work in trend research and innovation, Delia is the founder of Mama Matters, an organization designed to empower mothers to practice self-care.