Design Thinking: Find Innovative Solutions
Report and prototyping
A course by Marcio Fabio Leite , Strategy Designer
Joined August 2021
Joined August 2021
About the video: Report and prototyping
Overview
“In this class, I'll show you the importance of prototyping and iterating these test models with users and customers. I will also teach you how to structure a project report.”
In this video lesson Marcio Fabio Leite addresses the topic: Report and prototyping, which is part of the Domestika online course: Design Thinking: Find Innovative Solutions. Learn this unique method for solving complex issues collaboratively, and fill your professional and personal life with innovation.
Partial transcription of the video
“Report and prototyping It's the day after the workshop and Antônia's work is not over. He's actually just getting started. Now it's time to materialize the most viable and desirable ideas. Therefore, we are going to prototype the idea created and voted on in yesterday's workshop. This materialization of ideas allows them to be discussed more objectively, adjusted and approved by partners and people external to the co-creation process. For Antonia's work, I developed a visual report with descriptions and visual representations of the proposals and solutions generated in the workshop. This re...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking: Find Innovative Solutions
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Category
Marketing & Business -
Areas
Business, Communication, Creativity, Design, Design Management
Marcio Fabio Leite
A course by Marcio Fabio Leite
Márcio Fábio Leite is a design professor at the London College of Communication and author of the book Geração Pixelada, a design research methodology about specific audiences, youth subculture, social media, and the consumer industry. He specializes in building discourses and strategies for brands, products, and services based on collaborative design approaches and processes.
He has worked alongside large companies and brands such as Ferrero, Nokia, Visa, Nestlé, Faber-Castell, and Johnson & Johnson, as well as the channels Globosat and Globo, where he implemented and led an innovation lab, developing systemic innovation projects and operations both internally and with several brands in the advertising world.
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- 1,295 students
- 15 lessons (1h 23m)
- 21 additional resources (11 files)
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- Audio: Portuguese
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- Level: Beginner
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