Design Thinking: Find Innovative Solutions

Márcio Fábio Leite is a design professor at the London College of Communication and author of the book Geração Pixelada, a design research methodology about specific audiences, youth subculture, social media, and the consumer industry. He specializes in building discourses and strategies for brands, products, and services based on collaborative design approaches and processes.

He has worked alongside large companies and brands such as Ferrero, Nokia, Visa, Nestlé, Faber-Castell, and Johnson & Johnson, as well as the channels Globosat and Globo, where he implemented and led an innovation lab, developing systemic innovation projects and operations both internally and with several brands in the advertising world.