Design Thinking: Find Innovative Solutions
Validating the work
A course by Marcio Fabio Leite , Strategy Designer
Joined August 2021
Joined August 2021
About the video: Validating the work
Overview
“At this point, we will ask each group to present their work to everyone present, carrying out this presentation with a 5-minute defense, an "elevator pitch", to choose the idea that best meets the needs and challenges proposed.”
In this video lesson Marcio Fabio Leite addresses the topic: Validating the work, which is part of the Domestika online course: Design Thinking: Find Innovative Solutions. Learn this unique method for solving complex issues collaboratively, and fill your professional and personal life with innovation.
Partial transcription of the video
“Validating the work In this step, we will ask each group present your work to everyone present, performing a five-minute defense, which we call an elevator pitch. It's more or less like you meet someone inside the elevator and had a few minutes between floors to share your big idea. Come on? In five minutes, each group must be very confident and try to convince everyone that your project is the best solution for the proposed problem, showing evidence of work done during the day. This step is very important, because presenting one's work engages participants and generates responsibility for ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking: Find Innovative Solutions
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Category
Marketing & Business -
Areas
Business, Communication, Creativity, Design, Design Management
Marcio Fabio Leite
A course by Marcio Fabio Leite
Márcio Fábio Leite is a design professor at the London College of Communication and author of the book Geração Pixelada, a design research methodology about specific audiences, youth subculture, social media, and the consumer industry. He specializes in building discourses and strategies for brands, products, and services based on collaborative design approaches and processes.
He has worked alongside large companies and brands such as Ferrero, Nokia, Visa, Nestlé, Faber-Castell, and Johnson & Johnson, as well as the channels Globosat and Globo, where he implemented and led an innovation lab, developing systemic innovation projects and operations both internally and with several brands in the advertising world.
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