Design Thinking: Find Innovative Solutions
The double diamond: diverge to converge
A course by Marcio Fabio Leite , Strategy Designer
Joined August 2021
Joined August 2021
About the video: The double diamond: diverge to converge
Overview
“The "double diamond" is a visual representation of the design and innovation process. It is a simple way to describe the steps performed in any project, regardless of the methods and tools.”
In this video lesson Marcio Fabio Leite addresses the topic: The double diamond: diverge to converge, which is part of the Domestika online course: Design Thinking: Find Innovative Solutions. Learn this unique method for solving complex issues collaboratively, and fill your professional and personal life with innovation.
Partial transcription of the video
“The double diamond: diverge to converge The design thinking approach is based on two movements: diverge in hypotheses, scenarios and possibilities to converge on solutions. We use these open and close keys to represent the phases of a process where we ask many questions to get to the most relevant ones. We generate many hypotheses to elect the most likely ones. We create different ideas and solutions in order to reach the most appropriate ones by consensus. So we tested multiple ideas to implement the one that really answers the initial problem. Now, I'm going to talk more about the process...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking: Find Innovative Solutions
-
Category
Marketing & Business -
Areas
Business, Communication, Creativity, Design, Design Management
Marcio Fabio Leite
A course by Marcio Fabio Leite
Márcio Fábio Leite is a design professor at the London College of Communication and author of the book Geração Pixelada, a design research methodology about specific audiences, youth subculture, social media, and the consumer industry. He specializes in building discourses and strategies for brands, products, and services based on collaborative design approaches and processes.
He has worked alongside large companies and brands such as Ferrero, Nokia, Visa, Nestlé, Faber-Castell, and Johnson & Johnson, as well as the channels Globosat and Globo, where he implemented and led an innovation lab, developing systemic innovation projects and operations both internally and with several brands in the advertising world.
- 97% positive reviews (29)
- 1,295 students
- 15 lessons (1h 23m)
- 21 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
