Design Thinking: Find Innovative Solutions
Analysis and synthesis
A course by Marcio Fabio Leite , Strategy Designer
Joined August 2021
Joined August 2021
About the video: Analysis and synthesis
Overview
“The analysis and synthesis stage aims to organize the information found in the survey and field investigation phases in order to identify patterns. In this class, I'll show you how.”
In this video lesson Marcio Fabio Leite addresses the topic: Analysis and synthesis, which is part of the Domestika online course: Design Thinking: Find Innovative Solutions. Learn this unique method for solving complex issues collaboratively, and fill your professional and personal life with innovation.
Partial transcription of the video
“Analysis and synthesis Now that we've put together this big map of references with everything that Antonia has passed on to us, the time has come for us to do an analysis and a synthesis and put it all in one big question. When formulating this synthesis, write a lot, test, make multiple variations of sentences, questions, combining the information that is on the mind map. Prioritize the themes and issues brought up, Structure the question making sure you cover all the points presented. To help you, I created a mini canvas. Transfer to this canvas what, where, for whom, why and how this dea...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking: Find Innovative Solutions
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Category
Marketing & Business -
Areas
Business, Communication, Creativity, Design, Design Management
Marcio Fabio Leite
A course by Marcio Fabio Leite
Márcio Fábio Leite is a design professor at the London College of Communication and author of the book Geração Pixelada, a design research methodology about specific audiences, youth subculture, social media, and the consumer industry. He specializes in building discourses and strategies for brands, products, and services based on collaborative design approaches and processes.
He has worked alongside large companies and brands such as Ferrero, Nokia, Visa, Nestlé, Faber-Castell, and Johnson & Johnson, as well as the channels Globosat and Globo, where he implemented and led an innovation lab, developing systemic innovation projects and operations both internally and with several brands in the advertising world.
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