Design Thinking: Find Innovative Solutions
Basic concepts and fundamentals
A course by Marcio Fabio Leite , Strategy Designer
Joined August 2021
Joined August 2021
About the video: Basic concepts and fundamentals
Overview
“If you are curious to know what design thinking is, in this class I will give a brief definition, also talking about its principles and challenges. ”
In this video lesson Marcio Fabio Leite addresses the topic: Basic concepts and fundamentals, which is part of the Domestika online course: Design Thinking: Find Innovative Solutions. Learn this unique method for solving complex issues collaboratively, and fill your professional and personal life with innovation.
Partial transcription of the video
“Basic concepts and fundamentals Design thinking is the creative and strategic way of thinking design accessible to all. This powerful approach can help you to create creative and strategic solutions focused on the needs of its customers. But in this course, we'll go beyond that brief definition. Here, I will explain how design thinking fits into solution generation for business, services and products and how to use essential tools at every step of the process, from identifying the problem you want to solve, brainstorming and prototyping. We are going to use a hypothetical scenario and chall...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking: Find Innovative Solutions
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Category
Marketing & Business -
Areas
Business, Communication, Creativity, Design, Design Management
Marcio Fabio Leite
A course by Marcio Fabio Leite
Márcio Fábio Leite is a design professor at the London College of Communication and author of the book Geração Pixelada, a design research methodology about specific audiences, youth subculture, social media, and the consumer industry. He specializes in building discourses and strategies for brands, products, and services based on collaborative design approaches and processes.
He has worked alongside large companies and brands such as Ferrero, Nokia, Visa, Nestlé, Faber-Castell, and Johnson & Johnson, as well as the channels Globosat and Globo, where he implemented and led an innovation lab, developing systemic innovation projects and operations both internally and with several brands in the advertising world.
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- 15 lessons (1h 23m)
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- Level: Beginner
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