Design Thinking: Find Innovative Solutions
Diverging in ideas
A course by Marcio Fabio Leite , Strategy Designer
Joined August 2021
Joined August 2021
About the video: Diverging in ideas
Overview
“Now let's do the first exercise of the co-creation stage: we will do an activity for people to warm up their brains and ideas from the two proposed challenges.”
In this video lesson Marcio Fabio Leite addresses the topic: Diverging in ideas, which is part of the Domestika online course: Design Thinking: Find Innovative Solutions. Learn this unique method for solving complex issues collaboratively, and fill your professional and personal life with innovation.
Partial transcription of the video
“diverging in ideas In this class, the objective is to present the tools to the for them to generate the solutions for the challenges presented above. Come on? In this first exercise of the co-creation stage, we will do an activity for people to warm up their brains and their ideas from two proposed challenges: the general challenge and the specific challenge that each work table received. We will distribute the personas cards that we created in the immersion and research class. We can offer the three persona cards for each table and ask each group to choose their own. This can eventually le...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking: Find Innovative Solutions
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Category
Marketing & Business -
Areas
Business, Communication, Creativity, Design, Design Management
Marcio Fabio Leite
A course by Marcio Fabio Leite
Márcio Fábio Leite is a design professor at the London College of Communication and author of the book Geração Pixelada, a design research methodology about specific audiences, youth subculture, social media, and the consumer industry. He specializes in building discourses and strategies for brands, products, and services based on collaborative design approaches and processes.
He has worked alongside large companies and brands such as Ferrero, Nokia, Visa, Nestlé, Faber-Castell, and Johnson & Johnson, as well as the channels Globosat and Globo, where he implemented and led an innovation lab, developing systemic innovation projects and operations both internally and with several brands in the advertising world.
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