Design Thinking: Find Innovative Solutions
Influences
A course by Marcio Fabio Leite , Strategy Designer
Joined August 2021
Joined August 2021
About the video: Influences
Overview
“In this class, I will talk about some representative books and authors who are exponents of critical design thinking and business innovation that have influenced me in my work and career.”
In this video lesson Marcio Fabio Leite addresses the topic: Influences, which is part of the Domestika online course: Design Thinking: Find Innovative Solutions. Learn this unique method for solving complex issues collaboratively, and fill your professional and personal life with innovation.
Partial transcription of the video
“influences Throughout my academic training and professional practice, I had the chance to meet several researchers, scholars and professionals linked to the subject of innovation and I was still able to be in contact with some of them. It would be impossible to describe them all and the diversity of works related to the themes, But I will leave here essential tips for you who are starting. I want to start here talking about the work of Tim Brown, about design thinking. This book describes the first steps in the design thinking approach. and innovation through the vision of design. It's a gr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking: Find Innovative Solutions
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Category
Marketing & Business -
Areas
Business, Communication, Creativity, Design, Design Management
Marcio Fabio Leite
A course by Marcio Fabio Leite
Márcio Fábio Leite is a design professor at the London College of Communication and author of the book Geração Pixelada, a design research methodology about specific audiences, youth subculture, social media, and the consumer industry. He specializes in building discourses and strategies for brands, products, and services based on collaborative design approaches and processes.
He has worked alongside large companies and brands such as Ferrero, Nokia, Visa, Nestlé, Faber-Castell, and Johnson & Johnson, as well as the channels Globosat and Globo, where he implemented and led an innovation lab, developing systemic innovation projects and operations both internally and with several brands in the advertising world.
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