Design Thinking: Find Innovative Solutions
framing the problem
A course by Marcio Fabio Leite , Strategy Designer
Joined August 2021
Joined August 2021
About the video: framing the problem
Overview
“Here you will see how to formulate and structure a work challenge, a "big question", which will be the starting point of the entire process. I'll also show you how to use tools to frame a challenge from a complex context.”
In this video lesson Marcio Fabio Leite addresses the topic: framing the problem, which is part of the Domestika online course: Design Thinking: Find Innovative Solutions. Learn this unique method for solving complex issues collaboratively, and fill your professional and personal life with innovation.
Partial transcription of the video
“framing the problem In the previous class, you learned about the double diamond diagram and look at him here with us. He will accompany our entire process from the final project and the entire design thinking process starts with a complex challenge. Without a complex challenge, there is no way to have design thinking processes. It is a desire that has no form yet, which depends on many variables. and that has a focus on a specific audience. To get to this complex challenge, we're going to frame the problem. The process of framing this problem, this complex challenge, it is the stage where w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking: Find Innovative Solutions
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Category
Marketing & Business -
Areas
Business, Communication, Creativity, Design, Design Management
Marcio Fabio Leite
A course by Marcio Fabio Leite
Márcio Fábio Leite is a design professor at the London College of Communication and author of the book Geração Pixelada, a design research methodology about specific audiences, youth subculture, social media, and the consumer industry. He specializes in building discourses and strategies for brands, products, and services based on collaborative design approaches and processes.
He has worked alongside large companies and brands such as Ferrero, Nokia, Visa, Nestlé, Faber-Castell, and Johnson & Johnson, as well as the channels Globosat and Globo, where he implemented and led an innovation lab, developing systemic innovation projects and operations both internally and with several brands in the advertising world.
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