Design Thinking: Find Innovative Solutions
Field investigation
A course by Marcio Fabio Leite , Strategy Designer
Joined August 2021
Joined August 2021
About the video: Field investigation
Overview
“Empathy is a keyword in the design thinking process. Now you will learn how to structure immersion interviews, exploring with your future user their expectations, desires, motivations and restrictions in relation to the future business that is being developed.”
In this video lesson Marcio Fabio Leite addresses the topic: Field investigation, which is part of the Domestika online course: Design Thinking: Find Innovative Solutions. Learn this unique method for solving complex issues collaboratively, and fill your professional and personal life with innovation.
Partial transcription of the video
“field investigation Now, in this class, we're going to talk about in-depth interviews. In this step, we need to investigate the audience, the public that Antônia wants for her business. For this kind of understanding and immersion, there are a few ways to do it, from spending a whole day accompanying people in their routines, while you take notes and record their habits, or do in-depth one-on-one interviews, following structured scripts, exploring particular aspects and individual perceptions in very time-controlled sessions. This can be done with potential customers who have different habi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking: Find Innovative Solutions
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Category
Marketing & Business -
Areas
Business, Communication, Creativity, Design, Design Management
Marcio Fabio Leite
A course by Marcio Fabio Leite
Márcio Fábio Leite is a design professor at the London College of Communication and author of the book Geração Pixelada, a design research methodology about specific audiences, youth subculture, social media, and the consumer industry. He specializes in building discourses and strategies for brands, products, and services based on collaborative design approaches and processes.
He has worked alongside large companies and brands such as Ferrero, Nokia, Visa, Nestlé, Faber-Castell, and Johnson & Johnson, as well as the channels Globosat and Globo, where he implemented and led an innovation lab, developing systemic innovation projects and operations both internally and with several brands in the advertising world.
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- 15 lessons (1h 23m)
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- Audio: Portuguese
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- Level: Beginner
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