Design Thinking: Find Innovative Solutions
Collection of information
A course by Marcio Fabio Leite , Strategy Designer
Joined August 2021
Joined August 2021
About the video: Collection of information
Overview
“Here you will see how to carry out a search for pre-existing information, organize this information and turn it into actionable material for the co-creation stage.”
In this video lesson Marcio Fabio Leite addresses the topic: Collection of information, which is part of the Domestika online course: Design Thinking: Find Innovative Solutions. Learn this unique method for solving complex issues collaboratively, and fill your professional and personal life with innovation.
Partial transcription of the video
“Collection of information Now that we have a general challenge as a starting point, Let's investigate and delve further into the matter. For this, we take a two-step approach: a search for existing information, which is desk research, and deeper immersion investigating new information in the field, but that I will explain later. For this first step, using the aspects that the client indicated to us in the mind map, you can search for existing data and information. It can be on the internet and everything that is public and available. We call this step desk research. Here we have the materia...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking: Find Innovative Solutions
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Category
Marketing & Business -
Areas
Business, Communication, Creativity, Design, Design Management
Marcio Fabio Leite
A course by Marcio Fabio Leite
Márcio Fábio Leite is a design professor at the London College of Communication and author of the book Geração Pixelada, a design research methodology about specific audiences, youth subculture, social media, and the consumer industry. He specializes in building discourses and strategies for brands, products, and services based on collaborative design approaches and processes.
He has worked alongside large companies and brands such as Ferrero, Nokia, Visa, Nestlé, Faber-Castell, and Johnson & Johnson, as well as the channels Globosat and Globo, where he implemented and led an innovation lab, developing systemic innovation projects and operations both internally and with several brands in the advertising world.
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