Design Thinking: Find Innovative Solutions
Converging on solutions
A course by Marcio Fabio Leite , Strategy Designer
Joined August 2021
Joined August 2021
About the video: Converging on solutions
Overview
“Here I will explain how to set up an idea formatting canvas, which will serve as a guide for the team to make their initial hypotheses tangible, describing in detail how it will be materialized and implemented.”
In this video lesson Marcio Fabio Leite addresses the topic: Converging on solutions, which is part of the Domestika online course: Design Thinking: Find Innovative Solutions. Learn this unique method for solving complex issues collaboratively, and fill your professional and personal life with innovation.
Partial transcription of the video
“Converging on solutions In this class, participants will fill in the detail canvas, shaping the hypotheses and ideas generated. We will see? Lesson 4 Converging on solutions There are several canvases used in ideation in generating user-focused value, like the Business Model Canvas and for free ideation, such as the Brainstorming Canvas, Brain Writing Canvas, Growth Canvas, Scenario Mapping and the Business Model Canvas itself. Here, for Antonia's workshop, I customized a detail canvas according to needs and contexts of the project we are doing, also understanding the diversity and depth pa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Thinking: Find Innovative Solutions
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Category
Marketing & Business -
Areas
Business, Communication, Creativity, Design, Design Management
Marcio Fabio Leite
A course by Marcio Fabio Leite
Márcio Fábio Leite is a design professor at the London College of Communication and author of the book Geração Pixelada, a design research methodology about specific audiences, youth subculture, social media, and the consumer industry. He specializes in building discourses and strategies for brands, products, and services based on collaborative design approaches and processes.
He has worked alongside large companies and brands such as Ferrero, Nokia, Visa, Nestlé, Faber-Castell, and Johnson & Johnson, as well as the channels Globosat and Globo, where he implemented and led an innovation lab, developing systemic innovation projects and operations both internally and with several brands in the advertising world.
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- 15 lessons (1h 23m)
- 21 additional resources (11 files)
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- Audio: Portuguese
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- Level: Beginner
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