Content Marketing: From Planning to Execution

Overview

“After so much energy was spent producing content, it's time to sit back and look at the numbers and understand what went right and what went wrong. Here are some basic tips! ”

In this video lesson Gustavo Miller addresses the topic: How to measure success?, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.

Partial transcription of the video

“How to measure success You know that story about leaving the most boring for last? It's just what I did in this course. and I apologize to anyone who wanted to know how to measure the content right at the beginning of the course. But the idea here was that everything made sense in the end and we left the measuring the result class almost like a post-production, in the end this is what happens when we start working with content marketing. After we make the strategy and we execute it, we have to do the post study and see how the numbers were, understand what went right and what went wrong. I ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Content Marketing: From Planning to Execution

• Level: Beginner
• 98% positive reviews (129)
• 4819 students
• 4 units
• 15 lessons (3h 42m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling