Content Marketing: From Planning to Execution
Course final project
A course by Gustavo Miller , Digital Marketing Specialist and Journalist
About the final project for: Content Marketing: From Planning to Execution
Content Marketing: From Planning to Execution
“Hi! To you who made it this far, my huge thanks! I hope from the bottom of my heart that I was inspired to put together your final project and put into practice the content that was shared here. Now is the time to publish your project here. Remembering that it has to be different from mine. Here are 5 important steps to getting your work done: • Define your persona and tone of voice. • Choose a "community" and a "search" platform. • Indicate two options for "fast content" and two for "slow content". • Select the best tools that make sense to you. • Build a content calendar that spans up to 12 months. You can present your project in a variety of ways. Here is how I organized mine during the course: Persona
Partial transcription of the video
“Hello. welcome to the final video of this course. Thank you for joining this journey. If you've reached this point. i genuinely appreciate the time you've spent with me in this course. Thank in this course about what is the introduction to content marketing. Remember. it's now time to work on your final project. You've seen what I've done in these last few lessons. these recent times. You've heard some of my theory and seen it in practice. but now it's essential to finish your final project and share it in the forum. To help you remember what we covered and what your project should include....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: From Planning to Execution
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling
Gustavo Miller
A course by Gustavo Miller
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
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- 15 lessons (3h 42m)
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