Content Marketing: From Planning to Execution
Finding your voice (and audience?) 2
A course by Gustavo Miller , Digital Marketing Specialist and Journalist
About the video: Finding your voice (and audience?) 2
Overview
“Now that you've defined a persona and a tone of voice, it's time to analyze the competition and discover your audience.”
In this video lesson Gustavo Miller addresses the topic: Finding your voice (and audience?) 2, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.
Partial transcription of the video
“With your persona and tone set. it's time to observe your neighbor's lawn. Study competitors. Initially. i found it dull. but as a hobby. it became fascinating. Draw inspiration. don't copy. I swear I thought it was one of the dullest things in my life. But when I began doing it as a hobby. i found it surprisingly fascinating. I discovered how intriguing it is because you can draw inspiration. Remember. the goal is not to mimic your competitors but to be inspired by them. Always keep this in mind: let inspiration guide you. not imitation. In copy. How are we going to approach this task. gus...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: From Planning to Execution
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling
Gustavo Miller
A course by Gustavo Miller
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
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- 15 lessons (3h 42m)
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