Content Marketing: From Planning to Execution

A course by Gustavo Miller
Digital Marketing Specialist and Journalist. Lisbon, Portugal.
Joined January 2020
, Digital Marketing Specialist and Journalist

Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch

  • Portuguese with subtitles in English
  • 100% positive reviews (16)
  • 762 students

Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch



Portuguese with subtitles in English
  • 100% positive reviews (16)
  • 762 students
  • Online and at your own pace
  • Audio: Portuguese
  • Level: Beginner
  • 15 lessons (3h 42m)
  • Available on the app
  • Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Creating relevant publications and maintaining long-term consistency is a worthy challenge in a fast-moving world of information like the internet. Digital marketing specialist Gustavo Miller, the brains behind content for brands like Red Bull, TV Globo, and Shopify, shares his method and the secrets he's learned throughout his career to make your publications stand the test of time.

In this course, learn to create relevant content from scratch to increase the online visibility of your brand or business. Gustavo shows you how to find your voice with storytelling techniques, define your audience, and create a meticulous publication calendar.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. structuring
  • U3
    U3. Exploration
  • U4
    U4. Organization
  • FP
    FP Final Project
View details

Start the course by hearing a little about Gustavo's background and how he discovered the best storytelling medium around: content marketing. He also talks about his biggest influences and his career-defining works.

Gustavo explains what content marketing entails and how to employ a content strategy using the ""three Hs."" Next, learn how to find your tone of voice as well as define your identity and brand values.

After settling on a strategy, dive headfirst into content creation by selecting the best channels and platforms for your brand. Then Gustavo teaches you techniques for creating exclusive content, whether trending or atemporal, as well as SEO strategies for increasing organic traffic on your pages.

Wrap up the course putting all this into practice by organizing a publication calendar and hearing some final tips on additional indispensable tools. Also learn to evaluate your results by analyzing metrics and data.

What is this course's project?

Choose your preferred online platform and prepare a calendar of publications to help you roll out your content as smoothly as possible, always taking into account your brand's tone of voice.

Who is it for?

Anyone interested in storytelling who wants to learn digital marketing strategies.

What you need

In terms of materials, all your need is a computer with internet access.


Reviews

762 Students
16 Reviews
100% Positive ratings

Gustavo Miller

A course by Gustavo Miller

TeacherPro
Digital Marketing Specialist and Journalist

Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    structuring

    • What is content marketing?
    • The 3 Hs Strategy
    • Finding your voice (and audience?) 1
    • Finding your voice (and audience?) 2
    • entering the funnel
  • U3

    Exploration

    • What platform do I go with?
    • 101 reasons to make content that makes your finger stop
    • From viral to timeless
    • Maybe do live!
  • U4

    Organization

    • A content calendar to call your own
    • Tools to do well
    • Chatting and interacting with your audience
    • How to measure success?
  • FP

    Final Project

    • Content Marketing: From Planning to Execution

What to expect from a Domestika course

  • Learn at your own pace

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  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

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  • Earn a certificate with every course
    New

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  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Content Marketing: From Planning to Execution. A Marketing, and Business course by Gustavo Miller

Content Marketing: From Planning to Execution

A course by Gustavo Miller
Digital Marketing Specialist and Journalist. Lisbon, Portugal.
Joined January 2020
  • 100% positive reviews (16)
  • 762 students