Content Marketing: From Planning to Execution

Overview

“Now let's see that audience behavior on networks is driven by a certain type of content. Hint: it has to do with the letter H, and I'm not talking about "human". ”

In this video lesson Gustavo Miller addresses the topic: The 3 Hs Strategy, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.

Partial transcription of the video

“The 3 Hs Strategy And we come to Class 2. In this class, I'm going to talk about content strategy. I'll explain what these 3 Hs are in a very didactic way for you to memorize. I will explain the context and history of these 3 Hs. When I do a new content project, I'm based on a strategy from Google, actually, from YouTube, created a few years ago, which is the 3 Hs strategy. What did Google do? Google is a technology platform that analyzes data. They studied the most successful content on YouTube, categorized these contents, which ones provoked the most emotions, generated more shares and pr...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Content Marketing: From Planning to Execution

• Level: Beginner
• 98% positive reviews (129)
• 4819 students
• 4 units
• 15 lessons (3h 42m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling