Content Marketing: From Planning to Execution
The 3 Hs Strategy
A course by Gustavo Miller , Digital Marketing Specialist and Journalist
About the video: The 3 Hs Strategy
Overview
“Now let's see that audience behavior on networks is driven by a certain type of content. Hint: it has to do with the letter H, and I'm not talking about "human". ”
In this video lesson Gustavo Miller addresses the topic: The 3 Hs Strategy, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.
Partial transcription of the video
“And we've reached class 2. In this class. i will actually talk about content strategy. And I will explain... What are these 3Hs in a very educational way. to help you memorize them? But let me just explain the context and history of these three Hs. Whenever I start a new content project. i lean heavily on a Google strategy. actually. because it has proven effective time and again. from YouTube. created some years ago. called the 3Hs strategy. Basically. what did Google do? The company is a tech platform that analyzes heaps of data. They examined which content types thrived on YouTube. analy...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: From Planning to Execution
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling
Gustavo Miller
A course by Gustavo Miller
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
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