Content Marketing: From Planning to Execution
What platform do I go with?
A course by Gustavo Miller , Digital Marketing Specialist and Journalist
About the video: What platform do I go with?
Overview
“Betting on the most popular platforms usually works, but does it make sense to you? In this class I explain how to find the right channels for your brand. ”
In this video lesson Gustavo Miller addresses the topic: What platform do I go with?, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.
Partial transcription of the video
“What platform do I go with? What platform do I go with? Who has never asked this question working with digital marketing cast the first stone. There are many platforms to choose from, there are many to decide and our first desire when we see the variety of applications around the world you want to hug him and be present on all channels. My suggestion in this course is: don't do this. This will be explicitly detailed in your project. When we think of a platform to be present, we need to do two things first. I always ask people to choose what they're good at. and whatever their audience is. W...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: From Planning to Execution
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling

Gustavo Miller
A course by Gustavo Miller
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
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