Content Marketing: From Planning to Execution

Overview

“In the midst of an ocean of available content, how do you stand out while our thumbs roam the mobile screen? There's no ready-made recipe, but there are some tricks I'm going to share based on the "listen, engage, educate" rule. ”

In this video lesson Gustavo Miller addresses the topic: 101 reasons to make content that makes your finger stop, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.

Partial transcription of the video

“101 reasons to make content that makes your finger stop Engage, educate and listen. Throughout my career, these were three words that I always have in hand when I start producing content for the internet. Why am I saying this? Because just as I talked about the Hub, Hero, Help, model the three Hs, then I talked about the Bio model, now let's talk about the formula of the three E. Producing content for the internet, it seems that there is a cake recipe, and even exists, but often it won't work. Lucky for you and lucky for me, I had the privilege of working for major brands over these years w...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Content Marketing: From Planning to Execution

• Level: Beginner
• 98% positive reviews (129)
• 4819 students
• 4 units
• 15 lessons (3h 42m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling