Content Marketing: From Planning to Execution
101 reasons to make content that makes your finger stop
A course by Gustavo Miller , Digital Marketing Specialist and Journalist
About the video: 101 reasons to make content that makes your finger stop
Overview
“In the midst of an ocean of available content, how do you stand out while our thumbs roam the mobile screen? There's no ready-made recipe, but there are some tricks I'm going to share based on the "listen, engage, educate" rule. ”
In this video lesson Gustavo Miller addresses the topic: 101 reasons to make content that makes your finger stop, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.
Partial transcription of the video
“Engage. Educate. And listen. In my career. i always remember three key words when creating online content: Engage. educate. and Listen. These guide my approach consistently. And why am I saying this? Just like the Hub. hero. help model. known as the 3Hs. i also discussed the Bio model earlier. Now. we'll talk about the three S's method. Crafting internet content might seem like there's a foolproof formula. Sometimes there is. but it often to deliver the desired results. Fortunately for both you and me. i’ve had the privilege to work with major brands in recent years. which are benchmarks in...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: From Planning to Execution
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling
Gustavo Miller
A course by Gustavo Miller
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
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