Content Marketing: From Planning to Execution

Overview

“Anyone who studied marketing has come across the famous sales funnel. In this class, we'll understand how it will help structure and distribute your content in a more impactful way.”

In this video lesson Gustavo Miller addresses the topic: entering the funnel, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.

Partial transcription of the video

“Ah. the sales funnel. Thought there wouldn't be one? You were mistaken. However. in this course. the sales funnel isn't designed to drive sales. Instead. it focuses on building relationships. Let's focus on building relationships and understanding how they fit into this course. For those with solid marketing backgrounds. the concept of a sales funnel is familiar territory. Since you're already well-versed in its workings. i'll skip the explanation to save time. Instead. i will tell you the best type of content that works for each stage. Remember I showed the inverted pyramid in the previous...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Content Marketing: From Planning to Execution

• Level: Beginner
• 98% positive reviews (129)
• 4939 students
• 4 units
• 15 lessons (3h 42m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling