Content Marketing: From Planning to Execution
Maybe do live!
A course by Gustavo Miller , Digital Marketing Specialist and Journalist
About the video: Maybe do live!
Overview
“Lives, lives, lives! The pandemic reinforced the production of live content on the internet. Economical and versatile, the format can be explored in many ways you might not even imagine! ”
In this video lesson Gustavo Miller addresses the topic: Maybe do live!, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.
Partial transcription of the video
“Maybe do live! Did you think I would take a content marketing course? without talking about live content? You thought it was wrong. This course will indeed talk about lives. Lives are phenomena. People now watch lives as if it were live television. I've worked in television for a long time and I know that television is a habit and it's amazing how mainly during the pandemic and how is it now world lives basically became a form of entertainment. YouTube, for example, is heavily consumed on Smart TVs, so people use the remote and watch a live as if it were cable TV, like a football game. They...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: From Planning to Execution
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling

Gustavo Miller
A course by Gustavo Miller
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
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