Content Marketing: From Planning to Execution

Overview

“Tone of voice, persona, benchmark. In this class, we'll look at the classic to-do's that every content producer should remember fondly.”

In this video lesson Gustavo Miller addresses the topic: Finding your voice (and audience?) 1, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.

Partial transcription of the video

“Finding your voice (and audience?) Welcome to Class 3. Let's talk about finding your voice and your audience. Every self-respecting marketer must know what is a benchmark, known as competitor analysis, how to define your persona, how to define your brand, how to find your voice, how to do "social listening". Those who work with content flee from this type of information. To keep you here with me, I did this very practical class in four exercises. I'll show you how I apply these strategies in my daily life and how you can also apply it to your brand. When I joined Shopify, one of the first t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Content Marketing: From Planning to Execution

• Level: Beginner
• 98% positive reviews (129)
• 4819 students
• 4 units
• 15 lessons (3h 42m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling