Content Marketing: From Planning to Execution
Finding your voice (and audience?) 1
A course by Gustavo Miller , Digital Marketing Specialist and Journalist
About the video: Finding your voice (and audience?) 1
Overview
“Tone of voice, persona, benchmark. In this class, we'll look at the classic to-do's that every content producer should remember fondly.”
In this video lesson Gustavo Miller addresses the topic: Finding your voice (and audience?) 1, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.
Partial transcription of the video
“And welcome to class 3! In this class. we'll discuss finding your voice and your audience. Every marketer worth their salt must grasp the concept of benchmarking. also known as competitor analysis. They should know how to define their persona. establish their brand. find their unique voice. and engage in social listening to stay ahead in the market. And this kind of information is often avoided by content creators. To maintain your interest. i've designed this class to be practical. featuring four engaging exercises. And I'll demonstrate how I integrate these strategies into my everyday rou...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: From Planning to Execution
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling
Gustavo Miller
A course by Gustavo Miller
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
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