Content Marketing: From Planning to Execution

Overview

“How did a journalist end up in marketing? How did I leave a solid career in Brazil to undertake in Europe? That's what I explain in this class.”

In this video lesson Gustavo Miller addresses the topic: Presentation, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.

Partial transcription of the video

“Hello. i'm Gustavo Miller. and I am proud to introduce my course called "Introduction to Content Marketing." However. before diving into my background. let me share with you an interesting video featuring a goldfish. You might wonder why a goldfish video is part of a content marketing course. Let me clarify. A goldfish memory span of 5 seconds. similar to today's content consumers. A goldfish has a memory span of 5 seconds. So... He already forgot what I just said. for example. The same applies to people consuming content today. Do you remember. for instance. what you had for breakfast? Do ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Content Marketing: From Planning to Execution

• Level: Beginner
• 98% positive reviews (129)
• 4939 students
• 4 units
• 15 lessons (3h 42m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling