Content Marketing: From Planning to Execution

Overview

“For hundreds of years, brands have promoted their values through content. It's so natural and organic, you might never have noticed it. That's what we're going to see in this class.”

In this video lesson Gustavo Miller addresses the topic: What is content marketing?, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.

Partial transcription of the video

“What is content marketing? Hello. Welcome to the first class of the course. After my presentation and my influences, let's talk about content marketing. The first thing I wanted to make clear is that you will see this machine here by my side throughout the course. It has a metaphorical character. When I have an important message or talk about something controversial, I'm going to press the button and I'm going to say something that might even be contradictory. Storytelling is the magic of telling a story, holding the viewer to the end. When we talk about content marketing, we should think t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Content Marketing: From Planning to Execution

• Level: Beginner
• 98% positive reviews (129)
• 4819 students
• 4 units
• 15 lessons (3h 42m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling