Content Marketing: From Planning to Execution

Overview

“For hundreds of years, brands have promoted their values through content. It's so natural and organic, you might never have noticed it. That's what we're going to see in this class.”

In this video lesson Gustavo Miller addresses the topic: What is content marketing?, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.

Partial transcription of the video

“Hello. welcome to the first class of the course. After my introduction and my influences. we'll finally talk about what exactly is content marketing. The first thing I want to clarify for you is that you will see little machine here by my side throughout the course. It possesses a metaphorical nature. Whenever I have something significant or slightly controversial to express. i'll press the button and speak. controversial. I'll press the button and express something potentially contradictory. Storytelling is of narrating a tale. but primarily to captivate the audience until the conclusion. ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Content Marketing: From Planning to Execution

• Level: Beginner
• 98% positive reviews (129)
• 4939 students
• 4 units
• 15 lessons (3h 42m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling