Content Marketing: From Planning to Execution
A content calendar to call your own
A course by Gustavo Miller , Digital Marketing Specialist and Journalist
About the video: A content calendar to call your own
Overview
“Creatives don't like organization much, I know, but in this class I'll show you that creating a posting schedule is crucial to not getting lost and having control. ”
In this video lesson Gustavo Miller addresses the topic: A content calendar to call your own, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.
Partial transcription of the video
“A Content Calendar to call your own Last unit, let's go! Now that we've talked about how to create content, how to design the strategy, which platform to choose, whether it's going to be slow content or fast content, now that we have this designed, we already know who our audience and our community are, we know who our audience is, our tone of voice and persona, we need to organize everything. This unit will be perhaps the most methodical, so to speak. From experience, this is the most essential unit. Doing the "mea culpa", I am not a very organized person. So, I developed organizational sk...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: From Planning to Execution
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling

Gustavo Miller
A course by Gustavo Miller
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
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