Content Marketing: From Planning to Execution
A content calendar to call your own
A course by Gustavo Miller , Digital Marketing Specialist and Journalist
About the video: A content calendar to call your own
Overview
“Creatives don't like organization much, I know, but in this class I'll show you that creating a posting schedule is crucial to not getting lost and having control. ”
In this video lesson Gustavo Miller addresses the topic: A content calendar to call your own, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.
Partial transcription of the video
“Last unit. here we go. Now that we've discussed how to create content. how to design the strategy. deciding on the platform and whether to focus on slow or fast-paced content. Now that we have this in mind. already sketched out. we know who our audience is. who our community is. who our public is. our tone of voice. our persona. We need to organize everything. This unit might be the most methodical one. let's say. ensuring a structured And I speak from personal experience that this is the most essential unit. I'll admit. i'm not a very organized person. Over the past few years. i've had to ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: From Planning to Execution
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling
Gustavo Miller
A course by Gustavo Miller
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
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